How To Convert Articles Into Videos & Gain More Views On Social Media

The way people consume content is changing. While articles and blogs still hold value, videos dominate the digital landscape. Studies show that people are more likely to engage with video content than long-form text. So, if you're a blogger, content creator, or business owner, turning your articles into videos can boost your reach and engagement.

But how do you convert an article into a compelling video? This blog will guide you through the process, covering tools, strategies, and SEO best practices to maximize the impact of your video content.

Why Convert Articles to Videos?

1. Increase Engagement

Videos capture attention faster than text. Studies reveal that people retain 95% of a message in video format compared to only 10% in text.

2. Reach a Wider Audience

Not everyone enjoys reading long articles. Some prefer watching a short, engaging video. By repurposing your articles into videos, you cater to different audience preferences.

3. Boost SEO & Traffic

Search engines prioritize video content, especially when embedded in a blog post. Platforms like YouTube (owned by Google) can also drive additional traffic to your website.

4. Enhance Social Media Performance

Social media algorithms favor videos over text-based posts. Facebook, Instagram, TikTok, and LinkedIn all push video content more aggressively.

5. Monetization & Revenue Growth

Platforms like YouTube, TikTok, and Instagram Reels offer monetization options. By repurposing articles into videos, you can generate additional revenue streams.

How to Convert an Article into a Video

Turning an article into a video involves multiple steps, from scriptwriting to editing. Let's break it down:

Step 1: Choose the Right Article

Not all articles translate well into videos. Choose content that:

• Provides value or solves a problem
• Is evergreen (relevant for a long time)
• Has a clear, structured format (listicles, how-to guides, case studies)
• Has performed well in terms of traffic and engagement

Step 2: Create a Video Script

Your article already has the content, but it needs to be adapted for video. Keep these things in mind:

• Summarize: Videos should be concise. Reduce long paragraphs into key points.
• Conversational Tone: Write like you're talking to a friend.
• Use Storytelling: Engaging videos have a narrative flow.
• Include Call-to-Actions (CTAs): Encourage viewers to like, share, subscribe, or visit your website.

Example:
If your article is titled "10 Tips to Improve Productivity," your script might start like this:

"Struggling to get things done? Today, I'll share 10 easy productivity tips that can help you stay focused and accomplish more!"

Step 3: Choose the Right Video Format

Different types of videos suit different types of content:

• Animated Videos: Great for explainer content
• Talking Head Videos: Personal, engaging, and perfect for social media
• Slideshow Videos: Simple and effective using stock images and text overlays
• Whiteboard Animation: Useful for educational content
• Screen Recordings: Ideal for tutorials

Step 4: Hire a Professional Video Editor

If you want high-quality videos but don't have the time or skills to edit them yourself, hiring a professional editor is the best option. On Fiverr, you can find skilled video editors who can transform your articles into engaging videos at an affordable price.

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Step 5: Add Visuals, Audio, and Effects

A great video isn't just about text—it needs engaging visuals and sound:

• Images & Clips: Use stock footage from websites like Pexels, Unsplash, or Pixabay
• Voiceover or Text-to-Speech: Record your voice or use AI-based narration tools
• Background Music: Platforms like Epidemic Sound or YouTube Audio Library offer royalty-free music
• Animations & Transitions: Keep the video smooth and professional

Step 6: Optimize for SEO

SEO applies to videos just like articles. Follow these steps:

• Use Keywords in Titles & Descriptions: Research video-related keywords using tools like TubeBuddy or VidIQ
• Add Captions & Transcripts: Helps with accessibility and rankings
• Use Hashtags & Tags: Increases visibility on YouTube and social media
• Embed Videos in Blog Posts: Boosts engagement and site ranking

Where to Publish Your Video?

Once your video is ready, publish it on:

• YouTube – Best for long-form and evergreen content
• TikTok & Instagram Reels – Great for short, viral clips
• Facebook & LinkedIn – Ideal for business-related content
• Your Blog or Website – Embed videos to boost SEO and engagement

Pro Tips for Maximum Impact

1. Keep It Short & Engaging

Attention spans are short. Keep videos concise (under 5 minutes for most topics).

2. Add Subtitles

Many viewers watch videos on mute. Adding subtitles increases engagement.

3. Hook Viewers in the First 5 Seconds

Start with an interesting statement, question, or fact.

4. Repurpose Content

Turn one article into multiple videos—short clips for social media and a full version for YouTube.

5. Analyze Performance

Track views, watch time, and engagement to improve future videos.

Conclusion

Converting articles into videos is an effective way to expand your content's reach, increase engagement, and boost SEO. With the right tools and strategies, you can turn written content into powerful video assets that attract more viewers and drive traffic to your website.

Video content performs exceptionally well across all major platforms, from YouTube's algorithm favoring video content to social media networks prioritizing visual storytelling. By repurposing your existing articles, you're maximizing your content investment while reaching audiences who prefer consuming information through video rather than text.

If you need help creating professional videos, don't waste time struggling with editing software. Hire an expert on Fiverr and get high-quality videos without the hassle!

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Start transforming your content today and watch your audience grow!

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