The Secret to Getting Famous Instagrammers to Share Your Content (It's Easier Than You Think!)

Introduction

Hey there, social media dreamers! 🌟 Are you tired of creating amazing content that gets buried in the Instagram abyss? Do you watch in envy as influencers with millions of followers effortlessly share content that goes viral? Well, buckle up because I'm about to spill the tea on the secret that most marketers don't want you to know!

Getting famous Instagrammers to share your content isn't rocket science, and it definitely doesn't require a massive budget or connections in high places. In fact, it's surprisingly simple once you understand the psychology behind what makes influencers tick and what content they're actually looking for.

Throughout my years of working with content creators and studying successful viral campaigns, I've discovered that there's a formula – a repeatable process that can dramatically increase your chances of getting that coveted share from big-name influencers. And the best part? It's not about luck or being in the right place at the right time.

The Psychology Behind Influencer Sharing

Before we dive into the actionable strategies, let's talk about why influencers share content in the first place. Understanding this psychology is crucial because it forms the foundation of everything else we'll discuss.

Famous Instagrammers don't just randomly share content – they're strategic about it. Every post they share reflects on their personal brand, and they're constantly thinking about how it will be perceived by their audience. They share content that:

• Aligns with their brand values and aesthetic
• Provides value to their followers
• Makes them look good or knowledgeable
• Sparks engagement and conversation
• Feels authentic and genuine

The key insight here is that influencers are always looking for content that makes their job easier while maintaining their reputation. They want to provide value to their audience without having to create everything from scratch.

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Strategy #1: Create "Share-Worthy" Content

The first secret is understanding what makes content inherently shareable. It's not just about creating pretty pictures or clever captions – it's about creating content that serves a purpose for the influencer's audience.

Here's what share-worthy content looks like:

Educational Content

Create infographics, tutorials, or tips that teach something valuable. Influencers love sharing educational content because it positions them as helpful resources to their followers.

Inspirational Content

Motivational quotes, success stories, or behind-the-scenes content that inspires action. This type of content generates high engagement and makes influencers look uplifting.

Entertaining Content

Funny memes, relatable situations, or trending challenges that make people laugh or feel connected. Entertainment value is huge on Instagram.

News and Trends

Be the first to cover industry news, trends, or breaking information. Influencers want to be seen as on-top-of-things, so they'll share timely, relevant content.

Strategy #2: The "Collaboration Over Competition" Approach

Here's where most people get it wrong – they approach influencers with a "me, me, me" mentality. Instead, flip the script and think about how you can genuinely help them.

The most successful approach I've seen is what I call "strategic collaboration." Instead of asking influencers to share your content, create content that naturally involves them or their expertise.

For example, you could:

• Create a "Top 10 Accounts to Follow" post featuring them
• Quote their advice in an educational post
• Create content that complements their recent posts
• Share their content with your unique perspective added
• Create round-up posts featuring their tips or insights

When you create content that showcases influencers positively, they're much more likely to share it because it makes them look good too. It's a win-win situation that builds genuine relationships.

Strategy #3: The "Soft Touch" Outreach Method

Now, let's talk about the actual outreach process. Most people completely blow this part, and it's honestly painful to watch. They slide into DMs with generic, salesy messages that scream "I want something from you."

The soft touch method is about building genuine relationships first. Here's how it works:

DO This

• Engage genuinely with their content for weeks before reaching out
• Leave thoughtful comments that add value
• Share their content with your own insights
• Mention them in relevant posts naturally
• Send personalized messages that reference specific content

DON'T Do This

• Send generic copy-paste messages
• Ask for shares in your first interaction
• Focus only on what you want
• Use obviously automated messages
• Ignore their content and just pitch

The goal is to get on their radar as someone who genuinely appreciates their work before you ever ask for anything. When you do eventually reach out, it should feel like a natural extension of your existing relationship.

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Strategy #4: The "Value First" Approach

This is probably the most powerful strategy, and it's where most people completely miss the mark. Instead of asking for something, lead with value.

Here are some value-first approaches that work incredibly well:

The Resource Share: Create a comprehensive resource (like a guide, template, or tool) and offer it to them first before anyone else. This makes them feel special and gives them valuable content to share.

The Collaboration Invite: Invite them to be part of something bigger – a collaborative post, a joint live session, or a round-table discussion. This gives them content and exposure while helping you.

The Exclusive Access: Give them early access to your new product, service, or content. Influencers love being the first to know about something cool.

The Cross-Promotion: Offer to promote their content to your audience in exchange for them sharing yours. This works especially well when you have complementary audiences.

Strategy #5: Timing and Presentation Matter

You could have the most amazing content in the world, but if you present it wrong or at the wrong time, it won't get shared. Here's what I've learned about timing and presentation:

Timing: Pay attention to when your target influencers are most active. Most influencers have patterns – they might post in the morning, engage in the afternoon, and respond to DMs in the evening. Time your outreach accordingly.

Presentation: Your content needs to look professional and on-brand for the influencer's aesthetic. If they post minimalist, clean content, don't send them something cluttered and colorful. Match their vibe.

Context: Always provide context for why you're reaching out and why this content would be valuable to their audience. Don't make them guess why they should care.

Real-World Examples That Actually Work

Let me share some real examples of this strategy in action:

Example 1: The Industry Round-Up
A small marketing agency created a "Top Marketing Insights of 2024" post featuring quotes and tips from 20 different marketing influencers. They reached out to each influencer, showed them the post, and asked for their thoughts. 18 out of 20 influencers shared it because it showcased their expertise and provided value to their audiences.

Example 2: The Challenge Creation
A fitness brand created a 30-day challenge and invited several fitness influencers to participate and share their own versions. The influencers loved it because it gave them content ideas for a whole month while promoting the challenge.

Example 3: The Behind-the-Scenes Feature
A photographer created a series about "A Day in the Life of Successful Entrepreneurs" and featured different influencers in each post. The influencers shared these posts because they showed their authentic, human side to their audiences.

Common Mistakes to Avoid

Before we wrap up the strategies, let me save you some time by sharing the most common mistakes I see people make:

The Spray and Pray Approach: Sending the same message to hundreds of influencers hoping someone will bite. This doesn't work and can hurt your reputation.

The Immediate Ask: Reaching out to influencers you've never interacted with and immediately asking for a share. This is like asking someone to marry you on the first date.

The One-Size-Fits-All Content: Creating generic content that doesn't fit any specific influencer's brand or audience. Personalization is key.

The Follow-Up Bombardment: Sending multiple follow-up messages when you don't get a response. If they don't respond after 2-3 attempts, move on.

The Fake Flattery: Using obviously generic compliments that show you haven't actually looked at their content. Authenticity matters.

Building Long-Term Relationships

The secret sauce isn't just getting one share – it's building relationships that lead to ongoing collaboration. Think of this as a long-term investment in your brand's growth.

Here's how to nurture these relationships:

• Stay consistent: Continue engaging with their content even after they share yours
• Be reciprocal: Share their content when it's relevant to your audience
• Remember personal details: Note things they mention about their life or interests
• Celebrate their wins: Congratulate them on milestones and achievements
• Offer ongoing value: Continue providing resources and opportunities

The influencers who become your biggest advocates are often the ones who feel genuinely connected to you as a person, not just as a business opportunity.

Frequently Asked Questions

Q: How long should I wait before reaching out to an influencer?

A: I recommend engaging with their content for at least 2-3 weeks before making any direct outreach. This gives you time to understand their content style and build some familiarity.

Q: What if an influencer doesn't respond to my message?

A: Don't take it personally! Influencers get hundreds of messages daily. Try following up once after a week, then once more after another week. If no response after that, move on and continue engaging with their content naturally.

Q: Should I offer to pay influencers to share my content?

A: Not initially. The strategies I've shared work because they provide genuine value. However, if you build a relationship and want to formalize it, discussing compensation is totally appropriate. Just be upfront about it.

Q: How do I know if my content is actually worth sharing?

A: Test it with your own audience first! If your followers engage with it, comment on it, and share it organically, it's likely worth pitching to influencers. Also, ask yourself: "Would I share this if I were an influencer in this niche?"

Q: What's the best way to track which influencers share my content?

A: Use social media monitoring tools like Mention, Brand24, or even Google Alerts to track when your content is shared. You can also create unique hashtags for each campaign to make tracking easier.

Q: Can this strategy work for small accounts too?

A: Absolutely! In fact, smaller accounts often have more engaged audiences and are more likely to respond to genuine outreach. Don't just focus on mega-influencers – micro-influencers can be incredibly valuable partners.

Q: How many influencers should I reach out to at once?

A: Quality over quantity! I'd rather see you do thorough, personalized outreach to 5-10 influencers than send generic messages to 100. You'll get much better results with a focused approach.

Q: What if I don't have a big following myself?

A: Your follower count matters less than the value you provide. Focus on creating exceptional content and building genuine relationships. Many successful collaborations happen between accounts of very different sizes.

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Conclusion

There you have it – the not-so-secret secret to getting famous Instagrammers to share your content! As you can see, it's not about having connections or a massive budget. It's about understanding what influencers want, providing genuine value, and building authentic relationships.

The key is to shift your mindset from "what can I get?" to "what can I give?" When you approach influencer outreach with a spirit of collaboration and genuine value creation, magic happens. You'll not only get more shares, but you'll build lasting relationships that can benefit your brand for years to come.

Remember, this isn't a quick fix or a hack – it's a sustainable approach to building your brand's presence on Instagram. It takes time, effort, and consistency, but the results are worth it. I've seen brands go from complete unknowns to having their content regularly shared by influencers with millions of followers, all by following these principles.

Start small, be patient, and focus on providing real value. Pick 5-10 influencers in your niche and begin engaging with their content genuinely. Create something amazing that would genuinely help their audience. Reach out with a personalized message that shows you've done your homework.

Most importantly, remember that behind every Instagram account is a real person with real goals, challenges, and interests. When you approach influencer outreach with empathy and authenticity, you'll find that getting shares becomes much easier than you ever thought possible.

Now stop reading and start implementing! Your content deserves to be seen, and with these strategies, it will be. Good luck, and remember – you've got this! 🚀